Millennials weren’t buying clothes from The Warehouse. How could we get them into our clothes, when they wouldn’t even come into our stores?
We let them try on our outfits anywhere, by turning our clothes into Instagram stickers. To launch the campaign, we gave our audience the chance to dress an influencer in the real world, using our stickers.
Axis
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Silver l Use of Social Media
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Bronze l Mobile
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Bronze l Direct Digital
