Most of us are too scared to tell our partners if we get an STI, because we’re afraid they’ll be angry. When actually, your partners want to know.
No one wants to be lectured by a brand or the Government, so we got partners to show that they want to be told. Instead of saying ‘Tell your partner,’ real men appeared across the country with the message ‘Tell me’.
Outdoor
Digital
To make it easier to tell your partner, we created the Tell Me Tool, an online text generator that helps you find the words.
Social
