2020 was the year of ‘no’.

So, to celebrate the launch of Samsung’s new device, the Galaxy S21, we got the country to say yes. Yes to better opportunities in 2021, yes to a new device and yes to Samsung.

We brought this to life by taking an epic road trip around the country and offering amazing events for everyone to say yes to, all thanks to the Galaxy S21.

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The Pressies

  • Best Integrated Campaign - Silver

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